E-Commerce Berbasis Marketplace Dalam Mempersingkat Penjualan Hasil Pertanian

Abstract

AbstractThe agricultural sector has an important role in supporting the Indonesian economy. But on the otherhand,sometimes many community groups do not benefit due to problems that arise because the distribution chainofagricultural products are long enough, especially for farmers and consumers (end users). Of course thesituationmust be improved, so that the agricultural products of Indonesia can be enjoyed by consumers orfarmers withproper.Oneof its effortsisby establishing an e-Commercebasede-Commercesystem in agriculture.E-Commerce based e-Commerce system can be used as an alternative for farmers, used as a mediacampaign,communication and information and can cut the distribution chain of agricultural products marketing.Thebenefits felt by farmers and consumers directly and indirectly give a positive influence, especially fromthebroadermarketingchannelsofagriculturalproductscanincreaseproductiondemandandspurtheprocurementofproduction among farmers and also the price offered to consumers will be cheaper so that sales inagriculturalproductscanbemore increasedandprofitablefor farmers.Keywords:E-Commerce,Marketplace,Agriculture,web